We
create
service
excellence
Your Extended Workbench.
Channel selection.
We customise where the campaign is played based on the target group(s).
Target group.
Together with costumers, we identify what kind of people are needed and how we can target them.
Review.
We consider what measures have already been used and how we can do it better.
Support.
Thanks to a designated contact person in campaign management, support and service are individualised and personal.
Collaboration.
We are sparring partners and an extended workbench for our customers.
Customer needs.
We recognise and understand pain points.
emplify Automate
Seamlessly integrated.
You no longer need to spend hours entering categories of job portals manually. You no longer have to worry about ad formats and data delivery. And you certainly don’t have to worry about your AD quotas. Because our tool automatically searches for all jobs from your applicant tracking system or from your career page. You can sit back and relax while it does the work for you.
But there is even more. With emplify automate, you can publish your job ads not only on traditional job portal, but also on social media, via the CPC model, and as programmatic ads. Our service acts as your extended workbench, giving you the latest tools at the same time—all within a single click. So, leave your dusty recruiting suitcase where it is and come to our workbench.
Transparent reporting
You automatically receive all relevant key figures automatically in your personal dashboard. Download reports and share them quickly and easily with your team. If you have any questions about performance, your personal contact person from our Campaign Management Team will be happy to help. Together we can work out quick optimisation measures and long-term recruiting strategies.
Simplified working processes
No more wasting time transferring ads from one system manually to another. The emplify automate is already connected to your career page, regardless of the applicant tracking system. So you can get started straight away and place ads online.
Large selection of channels
With the emplify automate, you have access to a wide range of channels, including classic job portals, niche portals, CPC models, social recruiting, and programmatic ads. The tool supports you in your recruiting strategy and helps you to reach your target group effectively, whether they are actively or passively looking for a job. The result is a green light for more applicants, lower costs, and a shorter time-to-hire.
Our
Analysis & Workshops
Only trusting your gut when it comes to designing and implementing measures for employer branding? Not with us. For all our projects, we set the goal with the help of an analytical basis, whether for an analysis of the target group, of a competitor, or for an employer branding check-up. We fondly call our checks ZiKoKo analysis—a term made up of the German words Zielgruppe (target group), Konkurrenz (competition), and aktuelle Kommunikation (current communication).
These analyses are based on data and studies from the Trendence Institute, the Sinus Institute and the Zukunftsinstitut.
If you’re looking for a specific inspection of an employer brand, we can help you with our data-driven analysis. Our approach is empirical, outcome-oriented and provides intensive consultation. Based on the result of the analysis, we offer you initial recommendations for a course of action and plan the next steps together.
Analysis
Employer Branding Check-Up.
You’re racking your brains at the supermarket in the liquor section, wondering which gin would make a great gift? So you hesitantly reach for a bottle with an elaborately ornate pattern. Surely nothing can go wrong with this choice. However, the gin disagrees. Not even hard liquor can help—the inside and outside are two different things. We will gladly take the time to take a look at your »label« and analyse your current communication. We check how visible and attractive your label is as an employer by measuring the actual status of the following points: Your company profile, your social media channels, your career page and your job ads. We check the external appearance of your employer brand for the following points:
- clarity
- visibility
- completeness
- topicality
- uniqueness
Competitor Analysis.
Many frogs are brown or green coloured to blend in with their environment. However, the blue poison dart frog with its bright blue colouring looks completely different from all other frogs. In HR marketing, looking and acting like everyone else in the crowd will lead to not being recognised in the competition for talents.
Therefore, we help you to stand out from the competition, just like the blue poison dart frog. We analyse the communication of three of your competitors in terms of wording, imagery, EVPs, and benefits.
Like the blue poison dart frog in a sea of green frogs, your unique positioning will stand out on the market and attract talents. Our in-depth analysis will not only show you where you can stand out, but also how you can emphasise your existing strengths even more. With a differentiated and creative marketing strategy, you will reach and convince your target group more effectively.
Analysis of Target Group.
The next meeting is about to start. In a large group, the KIPs of the last few weeks are discussed and revised with a view to the upcoming quarter. All departments are represented, from IT to sales. One chair remains empty. Who would sit on it? What would you expect from that person? How would this person perceive the company and its employees?
To ensure that this chair doesn’t remain empty in the next meeting, it’s important to take the perspective of the future employee you would like to see on it.
That’s why we take a seat at the analysis of the target group. We take a seat in the meeting at the round table, on the office chair in the open-plan office, and on the plastic chair in the canteen. By doing so, our analysis goes far beyond the area that is normally limited to the main tasks.
After all, you can only address your applicants in a targeted way if you put yourself in their shoes. Using the target group check-up, we find out how your target group ticks.
EVP Workshops
Lego® Serious Play®
Developing an employer brand with toys? Sounds strange at first. But how would you explain “teamwork”? What could be more illustrative than two meshing cogwheels?
A few Lego bricks say more than a thousand words. And they can be linked together effectively. Your advantages:
- Participation: Because all participants build individually and with equal rights according to their own ideas.
- Teamwork: Throughout the process, the individual constructions are combined into a common structure, your employer brand.
- Creativity: What can’t be built with slabs, struts, and hinges?
Design Thinking.
Understanding the problem, observing the needs, and defining the challenges—creative solutions are designed through agile thinking. With the design thinking approach, we focus on the usability, feasibility, and marketability of your employer’s brand:
- Participation: All participants are involved.
- Networking: MIRO makes it possible to work flexibly, easily and online.
- Synergy: A common understanding of the topics is promoted.
Advantages of Workshops.
- New ideas: With an unconventional approach, workshops create space for new solutions.
- Eye-level: The ideas and contributions of all participants are treated equally, regardless of hierarchical levels.
- Systematic: Complex issues are broken down and can be approached methodically.
- Diversity: Different perspectives of the participants are incorporated.
- Reflection: All participants reflect independently on the situation and their ideas.
- Participation: Everyone is involved.
- Individual: The development of ideas is purposefully tailored to the participants.
